Tara's pursuing her love of solving problems and helping businesses to improve.
"Sound marketing and public relations advice are often expensive, misunderstood or inaccessible, particularly for small businesses. Timely support can help you gain the clarity and confidence you need to forge ahead.
Every business journey is unique, but a strong understanding of your business goals, industry and consumers helps deliver the right results."
- Tara Burke
Did you know over 400,000 small businesses exist in Queensland alone, but around 50% fail in the first four years of business?
Tara Burke Marketing strives to change that statistic through affordable tailored one-to-one advice, explicitly focusing on marketing and public relations.
Local research tells us people want to:
access business help when they need it
be shown how to do things
The key areas local businesses require help with are:
attracting and retaining good employees
internal and external communication
establishing a business idea
The common theme running through each of these needs is marketing. When a business understands its industry, consumer needs and develops the right marketing strategy, it contributes significantly to its overall success. Above all, successful businesses support broader economic growth and create employment opportunities across Queensland and beyond.
Accessing expert knowledge at the right time empowers businesses to deliver their products and services in a way that attracts and retains employees, builds brands, engages consumers, and creates mutually beneficial relationships with stakeholders.
Developing the right marketing strategy is a vital ingredient in reducing small business failure.
THE TEAM SO FAR
Where the Passion Begins
Tara Burke, APRIA
With over 20 years of success working in the private, public and not-for-profit sectors within marketing, government and media relations, corporate and public affairs and performance management, my strengths lie in business planning, strategy and communication.
Training includes a Bachelor of Business (Public Relations) degree and the Copywriting Academy. Most recently completing the Mini MBA in Marketing with acclaimed marketing Professor and renowned brand consultant Mark Ritson. I'm learning tips and tricks from the best in the industry.
As an Associate Member of the Public Relations Institute of Australia, I keep abreast of best practice with masterclasses in writing, media relations and campaign planning with leading industry experts.