TARA'S STORY

Tara's pursuing her love of solving problems and helping businesses to improve.

"Sound marketing and public relations advice are often expensive, misunderstood or inaccessible, particularly for small businesses. Timely support can help you gain the clarity and confidence you need to forge ahead.

Every business journey is unique, but a strong understanding of your business goals, industry and consumers helps deliver the right results."

 

- Tara Burke

 

 

Did you know over 400,000 small businesses exist in Queensland alone, but around 50% fail in the first four years of business?

 

Tara Burke Marketing strives to change that statistic through affordable tailored one-to-one advice, explicitly focusing on marketing and public relations. 

 

Local research tells us people want to:

  • access business help when they need it

  • be shown how to do things

 

The key areas local businesses require help with are:

 

  • business strategy

  • attracting and retaining good employees

  • internal and external communication

  • customer engagement

  • social media

  • advertising

  • establishing a business idea

  • website design

 

The common theme running through each of these needs is marketing. When a business understands its industry, consumer needs and develops the right marketing strategy, it contributes significantly to its overall success. Above all, successful businesses support broader economic growth and create employment opportunities across Queensland and beyond. 

Accessing expert knowledge at the right time empowers businesses to deliver their products and services in a way that attracts and retains employees, builds brands, engages consumers, and creates mutually beneficial relationships with stakeholders.  

 

Developing the right marketing strategy is a vital ingredient in reducing small business failure.

THE MISSION

 

CUSTOMERS

Who do I help?

My services suit:

  • individuals and non-employers

  • micro (1 - 4 employees)

  • small (5 - 19 employees)

  • Marketing teams looking for extra help

 

THE TEAM SO FAR

Where the Passion Begins

 
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Tara Burke, APRIA

Founder

With over 20 years of success working in the private, public and not-for-profit sectors within marketing, government and media relations, corporate and public affairs and performance management, my strengths lie in business planning, strategy and communication. 

Training includes a Bachelor of Business (Public Relations) degree and the Copywriting Academy. Most recently completing the Mini MBA in Marketing with acclaimed marketing Professor and renowned brand consultant Mark Ritson. I'm learning tips and tricks from the best in the industry.

 

As an Associate Member of the Public Relations Institute of Australia, I keep abreast of best practice with masterclasses in writing, media relations and campaign planning with leading industry experts.